Institutional Direction
Translate mission into a coherent national identity, operating priorities, partnerships, and long-term growth.
The American Legacy GalaSeptember 5, 2026 · Washington, D.C.

Vice President & Chief Strategy Officer
Filmmaker. Producer. Media executive. Musician. Poet. Cultural entrepreneur. A builder of stories and institutions across countries, communities, and creative disciplines.
The Strategic Belief
“Stories do more than describe a community. They shape who is seen, who is understood, and what becomes possible next.”
A Life Across Story & Institution
Umar John is a filmmaker, executive producer, director, media professional, musician, poet, and cultural entrepreneur whose career spans more than two decades. His professional journey developed across South Asia, Dubai, and the United States, giving his work an international perspective rooted in the intimacy of independent storytelling.
As founder of Hummingbird Film Studios, he has built creative work across film, television, journalism, digital media, music, branding, and cultural production. His practice centers on emotional truth, cultural memory, and the power of narrative to travel across languages and communities.
His institution-building extends beyond production. Through arts and cultural initiatives, independent-film platforms, community events, and international collaborations, he has worked to create space for emerging voices and to connect culture with civic understanding.
At Muslims of America
As Vice President and Chief Strategy Officer, Umar helps shape how the organization thinks, speaks, grows, and connects. His role brings together national positioning, digital strategy, media, cultural programming, partnerships, and the design of public experiences.
Translate mission into a coherent national identity, operating priorities, partnerships, and long-term growth.
Present American Muslim contribution with accuracy, confidence, cultural intelligence, and modern visual language.
Use film, music, art, events, and storytelling to create understanding that policy language alone cannot achieve.
Design platforms that bring institutions, leaders, artists, entrepreneurs, and communities into meaningful shared work.
Selected Creative & Institutional Record
Founder and creative leader of an independent studio working across film, television, digital media, music, cultural production, and brand storytelling.
Developed platforms that support filmmakers and storytellers while connecting global creative voices with audiences in the United States.
Builds cultural initiatives and public programs that use the arts to preserve memory, widen representation, and strengthen exchange.
Combines editorial judgment, cinematic language, digital design, and institutional strategy to help organizations communicate with clarity and stature.
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